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Think About AI

Why is everyone racing to build more powerful AI, and what are they actually trying to win?

The AI race is not about chatbots

Judge the race by where the capital goes, not by which model tops a benchmark. The spending pattern points at something other than better assistants — and at a prize that gets handed out long before anyone agrees on what “winning” meant.

Think About AI9 min read

Every few weeks another model arrives, another benchmark falls, and the coverage settles into the same shape: who is ahead, by how much, and for how long. It is an entertaining way to follow the story and a bad way to understand it.

My view is that people misread the AI race because they are watching model benchmarks and product launches. The deeper competition is about who can turn intelligence into infrastructure first — and infrastructure is not a thing you demo.

If you want to know what the participants actually believe they are competing for, stop reading the launch posts and look at where the money goes.

The tell is in the capital, not the demos

Nobody spends like this for a better chatbot.

Read that second paragraph again, because it is the most clarifying fact in this whole argument. A country is rearranging its electrical grid around this. That is not a software product cycle. That is what it looks like when an industry decides a general-purpose input is about to become the thing everything else runs on.

Software companies do not usually buy power plants. These ones are behaving like utilities, because they think they are building one.

So what is the prize?

Several prizes, stacked, on different timescales.

The immediate one is platform control. Users, developers, enterprises, and workflows accumulate around whichever ecosystem is most capable and most useful, and they do not move easily once their processes are built on top of it. This is a familiar prize — it is the prize every platform war has been about — and it is the one most of the coverage is implicitly tracking.

The larger one is productivity. If capable systems reduce the cost of cognitive work, then fewer people can produce substantially more output. Anyone who owns the layer that reduction runs through captures some share of it, permanently, across every industry that adopts it.

The one that explains the capex is the stack underneath. Frontier AI is not just models. It is chips, data centres, energy, cloud, networking, robotics, proprietary data, and distribution — and a lead at any one of those layers is defensible in a way a benchmark score is not. A model advantage lasts until someone else trains a better one. A five-year interconnection queue for grid power is a different kind of moat.

And then there is the state. Governments care because advanced AI plausibly touches economic competitiveness, cyber capability, defence, scientific discovery, and geopolitical influence at once. Very few technologies show up in all five columns. The ones that do stop being commercial questions.

The shift that actually matters

Underneath all of this is a change most benchmark coverage is not built to see.

The consequential move is not from a weaker model to a stronger one. It is from systems that answer questions to systems that carry out work — running for hours, using tools, operating software, coordinating with other agents, and producing outcomes rather than responses.

A model that answers well is a product. A system that reliably completes work is infrastructure. The gap between those two things is where the entire race is actually happening.

That transition is also what makes the economic argument serious rather than speculative. A better answer is worth something. A completed task is worth what you were previously paying a person to complete it.

Why nobody can afford to go slower

Here is the uncomfortable structural feature: even a participant who believes the pace is dangerous has a poor argument for slowing down alone.

If you slow and your competitors do not, you lose position and they set the norms anyway. The safety-conscious actor removes themselves from the race and the race continues without them. This is a coordination problem, not a character problem — it does not resolve by finding better-intentioned leadership, because the incentive structure is doing the work.

Regulation is the obvious counterweight, and it is no longer hypothetical. The EU AI Act reached its general application date on 2 August 2026, with transparency obligations and active enforcement powers over general-purpose model providers now in force.

Whether that actually changes the pace, or mainly changes where the fastest work happens, is a genuinely open question. Rules bind the jurisdictions that write them.

What stays scarce

If intelligence itself becomes abundant and cheap, then value moves to whatever does not.

My candidates: compute, energy, proprietary data, trusted distribution, capital, access, judgment, accountability, and ownership. Notice how few of those are technical. Most are positional or institutional — things you hold rather than things you build.

This is the same question I keep circling in what happens when intelligence becomes almost free, approached from the supply side rather than the demand side. Both times I land somewhere similar: abundance does not distribute itself, and the interesting question is who is standing at the chokepoint when it arrives.

The case that I am wrong

I want to state this properly rather than as a token gesture, because parts of it are strong.

The strongest of these, to me, is the second. If the binding constraint turns out to be adoption rather than capability, then a large share of this spending is being made on a premise that has not been tested at scale — and the people who understood that early will look very smart.

What the evidence actually supports

This is where I want to be careful, because the labour-market question is the one people most want a confident answer to, and it is the one where the evidence is least settled.

So: a real signal in one dataset, a credible null result in another, and a warning from a third that it is too early to be confident either way. That is what an honest answer looks like right now.

I have a suspicion about which way this resolves. I do not have evidence for it, and I am not going to dress the suspicion up as a finding. Anyone telling you the labour data has already settled this — in either direction — is telling you about their priors.

The same caution applies further out. Scenarios involving broadly autonomous systems, or intelligence that meaningfully exceeds human capability across domains, are analysis and speculation. They are worth thinking about carefully and worth labelling clearly. They are not established fact, and the confidence with which they are usually asserted is inversely related to the evidence available.

What I am still stuck on

Six questions I could not resolve, which is why this piece ends in questions rather than conclusions:

  1. Does the durable winner control the best model, or the best distribution, ecosystem, data, compute, and agent platform wrapped around it?
  2. If intelligence becomes cheap, who actually captures the wealth it creates?
  3. Can governments coordinate meaningful safety rules, or does coordination just relocate the frontier to less constrained actors?
  4. At what point does this stop resembling a software-platform race and start resembling strategic infrastructure competition between states?
  5. What kinds of human work become more valuable when routine cognitive production becomes abundant?
  6. Could increasingly autonomous systems create enough operational dependence that switching them off becomes genuinely difficult — without anything resembling machine self-preservation, purely through us building around them?

That last one interests me most, because it needs no science fiction. It only needs ordinary institutional inertia, which we have abundant evidence for.

The race is not really about chatbots. It may not even be about intelligence. It looks increasingly like a race to own the layer that everything else ends up depending on — and those positions tend to get settled while everyone is still arguing about the demos.

Sources

  1. 01AI is set to drive surging electricity demand from data centresInternational Energy Agency
  2. 022026 hyperscaler capex tops US$700bnTMT Finance
  3. 03Canaries in the Coal Mine? Six Facts about the Recent Employment Effects of Artificial IntelligenceBrynjolfsson, Chandar & Chen — Stanford Digital Economy Lab
  4. 04Do Job Postings Show Early Labor-Market Effects of AI?Audoly, Guerin & Topa — Federal Reserve Bank of New York
  5. 05Research on AI and the labor market is still in the first inningJed Kolko — Brookings
  6. 06EU AI Act implementation timelineEU Artificial Intelligence Act
economicsgeopoliticsinfrastructureworkfutureagents